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Marecon & partners participate in DatacenterDynamics CeBIT Hannover
March 23, 2015

Marecon and it’s partners Deerns Consulting Engineers and e2Computing participated in the DatacenterDynamics CeBIT 2015 event held 16-20 March in Hannover Germany. At our exhibition stand we were able to present to our invited clients and other interested parties the Cube Concept, a revolutionary new way of cooling data centers.


CeBIT is the world's largest and most international trade fair in the field of ICT. CeBIT presents itself every year in Hannover at the world's largest trade fair and is seen as the barometer of the IT industry. It is attended by more than 3,500 exhibitors and 200,000 trade visitors from more than 100 countries.


The guiding theme on CeBIT 2015 was d!conomy (digital economy). Digitization is everywhere and gives more and more aspects of work and social life form. IT transforms existing business models while giving space for entirely new business models. Information technology now has the ability to disrupt entire industries in a short time. d!conomy embraces this development perfectly.

One of the themes to the d!conomy umbrella is the Internet of Things, and the global trend towards networking and integration. In the manufacturing industry, these themes are commonly referred to as Industry 4.0 and relate to digitally integrated production and machine-to-machine communication. This is partly seen in the automotive industry, which is profoundly marked by highly complex production processes and tight integration between manufacturers and suppliers.


In addition, the vehicles produced by this industry are equipped with a continuously growing number of digital and networking opportunities that are becoming increasingly important for consumers when purchasing the vehicle. Simultaneously the service adjusts big data, cloud computing, mobile applications and social media allow to develop a new, highly individualized offer.


Also in the logistics sector these digital trends are used to optimize the utilization of transport capacity. The digital trend also applies to the retail sector, which is increasingly using new hardware elements. Such as beacons, small bluetooth sensor which detects signals and thus can communicate with the consumer in the store by example, coupons or offers to 'push' to be the mobile device.


And in medicine, offers the possibility to process endless quantities of data in a few seconds, a completely new range of diagnostic methods and treatments. In short, the impact of ICT is still growing steadily in all branches of business.

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